Bryan Van Noy

Co-Founder / President / Chief Innovation Officer

“Age like wine; not milk.”


Health, fitness, science and competition have always been a way of life for Bryan. He played 4 years of collegiate basketball for UC San Diego while earning a degree in Cognitive Science and Neurophysiology.

Starting in 1994, Bryan embarked on a career centered on health and wellness. Beginning at Pacificare of California in Sales and Marketing, he became the youngest Account Executive in the company. From there he took a brief stint at Prudential HealthCare before it was acquired by Aetna.

In 1999, Bryan caught an incurable case of “the entrepreneurial bug” and founded Gluten Solutions, Inc. (, the first online grocery store specializing in gluten-free foods. Gluten Solutions quickly grew to service over 100,000 customers, and was recently sold.

Concurrent to operating Gluten Solutions, in 2000, he dove into the corporate wellness and complementary health care industry by becoming the National Sales Manager for American Specialty Health, where his team implemented over 300 wellness accounts over the span of 7 years, including Fortune 500 accounts.

In 2007, seeing a golden opportunity to leverage fun, gamified, high-tech approaches to health-habit improvement, Bryan co-founded Sonic Boom Wellness. In a few short years, Sonic Boom Wellness has leapt from being a modest, home-grown (and run from a home office with 4 people crammed into it!), self-funded start-up to an enterprise-level health-improvement company with over 100 clients including Fortune 500’s. The best is yet to come!