Corporate wellness challenges: What are they, and what SHOULD they be?
The most over-used and abused word in wellness for the decade surely is “challenges” (right in front of “engagement,” but that’s for another blog). What IS a challenge, and more importantly, what SHOULD it be? What IS a challenge? In many programs, a challenge is, “Did you brush your teeth? If so, proceed to the incentives page and collect your goodies.” For others, it’s a templated contest of sorts, typically with little or no configurability and customization. Vendors are boasting 200+ challenges, but many times they’re pre-packaged and simplistic. Picture going to a buffet where it’s all kale and lima beans. Sure, you can add some dressing or prepare it a little differently, but at the end of the day you’re still limited to kale and lima beans. Some people might be all over that buffet, but not everyone. What should a challenge be? A challenge should be – well – challenging. It should be stimulating, relevant, and interesting for the individual(s) taking part. The only way to create relevance is to allow the client/individual to make the rules. Forcing people to pick from a menu of activities with little or no configurability is going to attract:
- People who happen to love that activity and want to do it on those days
- People who are just in it for the goodies
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