The Boomer Blog

From our personal take on industry happenings to personal notes from our fearless co-founders (and some fun health tips scattered throughout), you’ve reached your source for thought leadership by Sonic Boom…

Point Solutions: Don’t throw the baby out with the bathwater

Point Solutions: Don’t throw the baby out with the bathwater

We’re hearing a lot of talk about point solutions these days – the ones that offer specialized programs for people with specific risks, like Livongo and Omada. We’re huge fans of these programs, and are excited to integrate with any of them that our clients choose....

read more
Sonic BLOOM!

Sonic BLOOM!

Sonic Boom:  A review of 2019 by our co-founders No, we’re not changing our name. But we ARE excited to share the following 2019 wrap-up with you all (hint: we’re growing like never before, hence the whole “bloom” thing in the header) … Late last year, Bryan and...

read more
Do health coaches really help your employees?

Do health coaches really help your employees?

It’s a question we hear all the time – most likely because the traditional approach to health coaching has never really worked, and people are understandably skeptical.  If you’re not familiar with the traditional approach, think telemarketer-style calls to your house...

read more
GDPR Compliance – What is it, and why does it matter?

GDPR Compliance – What is it, and why does it matter?

Is your wellness vendor GDPR compliant?  If you have a presence in the EU, it’s a question you need to be asking.  The buzz around the General Data Protection Regulation (GDPR) has been strong within the health and wellness industry – and with good reason.  The...

read more
What’s a “Zero-Bug Policy,” and why should you care?

What’s a “Zero-Bug Policy,” and why should you care?

You’ve felt the frustration when you’re on a website and things aren’t working right – a button doesn’t work, you can’t check out, the page keeps shutting down, or it’s just plain “glitchy.”  Software bugs.  They’re almost more annoying than the animate kind. Even...

read more
Would You Bike? Or Work?

Would You Bike? Or Work?

One morning in 2010, Bryan and I were riding our bikes to work (picture a gorgeous day on Coast Highway in Carlsbad with an incredible view of the ocean – the occasional dolphin pod delighting us – yes, this is our life) talking about the fact that May is “Ride your...

read more
Are you treat-training your employees?

Are you treat-training your employees?

Dogs are great trainers.  They train us to provide affection at just the right time.  They train us to scratch their tummies in just the right place.  They train us to ignore obnoxious behaviors that we can’t get them to stop doing.  They pretty much pick and choose...

read more
Is Wellness ROI Becoming Passé?

Is Wellness ROI Becoming Passé?

It should be.  How’s that for cutting to the punchline?  Companies looking for – and worse yet, companies claiming – an ROI on a corporate wellness program are typically engaging in what we call “magic math.”  While we’d love to put out promotional materials claiming...

read more