The Boomer Blog

From our personal take on industry happenings to personal notes from our fearless co-founders (and some fun health tips scattered throughout), you’ve reached your source for thought leadership by Sonic Boom…

Is Wellness ROI Becoming Passé?

It should be.  How’s that for cutting to the punchline?  Companies looking for – and worse yet, companies claiming – an ROI on a corporate wellness program are typically engaging in what we call “magic math.”  While we’d love to put out promotional materials claiming...

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Sonic Boom: All fluff?

Oh come on – you’ve thought the same thing at one point or another, haven’t you?  I mean really – we founded our oh-so-disruptive-at-the time company based on the tagline, “Wacky Wellness Works” – on the premise that making corporate wellness fun and social would...

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10 RFP questions you should ask your next wellness vendor

It’s RFP season again – do I hear a “Woohoo”?  Nah – I didn’t think I would.  They’ve been a main component of the vendor-selection process for years, but none of us actually like ‘em.  Wellness Consultants don’t like them because they take a long time to write and...

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Challenges:  What are they, and what SHOULD they be?

The most over-used and abused word in wellness for the decade surely is “challenges” (right in front of “engagement,” but that’s for another blog).  What IS a challenge, and more importantly, what SHOULD it be? What IS a challenge? In many programs, a challenge...

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If you’re looking at Sonic Boom, you should check out these vendors too…

So, you’re looking for a new wellness program – wondering which of the hundreds of available vendors is right for you. This first stage of the vendor-selection process – before any proposals, demos, or reference checks are made – is the most critical to your program’s success, because you can’t find your perfect vendor if you don’t bring them to the table in the first place.

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Health coaching doesn’t work. Or does it? (Part III of III)

In Part I, we learned how traditional health coaching isn’t really helping many members get healthier. In Part II, we shared our recommendations for what to improve so coaching can finally achieve that important objective. Now, this third and final post introduces you...

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