The Boomer Blog

From our personal take on industry happenings to personal notes from our fearless co-founders (and some fun health tips scattered throughout), you’ve reached your source for thought leadership by Sonic Boom…

A healthcare mandate in the right direction

Why 140 is the new 130   Last November, the American Heart Association declared new guidelines for healthy and unhealthy blood-pressure readings (see below for specifics).  Just as important as the new reference ranges themselves, the reason behind the...

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Top 7 hazards of outcomes-based wellness incentives

We’ve seen some clients rush from "0 to 60" by implementing outcomes-only incentive models (AKA contingency-based rewards) within their employee-wellness programs. And while their ambition and enthusiasm are right up our alley (and we know their intentions are good),...

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Challenge-of-the-Day: Taste the Benefits of Green Tea

Members of our social (and interactive!) employee wellness program enjoy a daily dose of healthy education – with fun and inspiring calls-to-action (you know, so we can actually benefit from the stuff that we learn). We call it the Challenge-of-the-Day, and we’ve...

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The 8 best exercises to do while watching the Winter Olympics

We love everything about the Winter Olympics – the inspiring cultural unity, the thrilling high-stakes competition, and the incredible speed, strength, and skill of the athletes. But why just watch from the comfort of the couch when you can also join in on some of the...

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5 wondrous winter-workout ideas

With all of the feasting, parties, and other social obligations of the winter season, there seems to be little time left for keeping fit – even for those of us who’ve resolved to exercise or lose weight in the New Year. The colder weather doesn’t help matters much, as...

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Why we don’t want clients

Oh wait.  Did we leave something out of that (oh-so-catchy-and-intentionally-somewhat-misleading) headline?  I guess we did.  It’s not that we don’t want clients – that would be ridiculous.  It’s that we don’t want hundreds, much less thousands of...

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Wellness trends in 2018:  A glimpse into the future

As thought-leaders in the industry, we’re frequently asked what we think the future will bring to this quickly morphing world of wellbeing.  So far, we’ve built a pretty good track-record for predicting these things … let’s see how we fare with the wellness...

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