The Boomer Blog

From our personal take on industry happenings to personal notes from our fearless co-founders (and some fun health tips scattered throughout), you’ve reached your source for thought leadership by Sonic Boom…

What’s a “Zero-Bug Policy,” and why should you care?

You’ve felt the frustration when you’re on a website and things aren’t working right – a button doesn’t work, you can’t check out, the page keeps shutting down, or it’s just plain “glitchy.”  Software bugs.  They’re almost more annoying than the animate kind. Even...

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Would You Bike? Or Work?

One morning in 2010, Bryan and I were riding our bikes to work (picture a gorgeous day on Coast Highway in Carlsbad with an incredible view of the ocean – the occasional dolphin pod delighting us – yes, this is our life) talking about the fact that May is “Ride your...

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Are you treat-training your employees?

Dogs are great trainers.  They train us to provide affection at just the right time.  They train us to scratch their tummies in just the right place.  They train us to ignore obnoxious behaviors that we can’t get them to stop doing.  They pretty much pick and choose...

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Is Wellness ROI Becoming Passé?

It should be.  How’s that for cutting to the punchline?  Companies looking for – and worse yet, companies claiming – an ROI on a corporate wellness program are typically engaging in what we call “magic math.”  While we’d love to put out promotional materials claiming...

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Sonic Boom: All fluff?

Oh come on – you’ve thought the same thing at one point or another, haven’t you?  I mean really – we founded our oh-so-disruptive-at-the time company based on the tagline, “Wacky Wellness Works” – on the premise that making corporate wellness fun and social would...

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10 RFP questions you should ask your next wellness vendor

It’s RFP season again – do I hear a “Woohoo”?  Nah – I didn’t think I would.  They’ve been a main component of the vendor-selection process for years, but none of us actually like ‘em.  Wellness Consultants don’t like them because they take a long time to write and...

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Challenges:  What are they, and what SHOULD they be?

The most over-used and abused word in wellness for the decade surely is “challenges” (right in front of “engagement,” but that’s for another blog).  What IS a challenge, and more importantly, what SHOULD it be? What IS a challenge? In many programs, a challenge...

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If you’re looking at Sonic Boom, you should check out these vendors too…

So, you’re looking for a new wellness program – wondering which of the hundreds of available vendors is right for you. This first stage of the vendor-selection process – before any proposals, demos, or reference checks are made – is the most critical to your program’s success, because you can’t find your perfect vendor if you don’t bring them to the table in the first place.

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Corporate Wellness Doesn’t Work

Corporate wellness doesn’t work! Say whaaaa? Co-founder of a corporate wellness company says corporate wellness doesn’t work? A quick search of “Corporate wellness doesn’t work” on The Google Machine turns up lots of articles – some by reputable sources and many by wannabes trying to rock the boat.

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