Fast forward one week
It was a cool summer evening, capping off an endless day of brainstorming. Sitting outside, drinking wine on the backyard patio, Danna and Bryan debated potential company names. They talked about breaking the barriers to traditional wellness, but it seemed that no name could capture the essence they needed to convey. Suddenly, a thunderous rumble shook the house and rattled the windows. It was a sudden BOOM.
Bryan was startled. “What was that?”
Danna exclaimed, “That was a Sonic Boom!”
“No way!” exclaimed Bryan.
She looked it up on her phone and saw that the space shuttle had been diverted to land at Edwards Air Force Base, re-routing it over the house. It was breaking the sound barrier and creating a sonic boom.
Danna said, with elation, “See, that was a Sonic Boom! How cool! Wait a minute. We’re breaking the barriers to wellness….the shuttle’s breaking the sound barrier…it’s a sonic boom….hold on….what about Sonic Boom Wellness?!”
It was too perfect. Sonic Boom Wellness was born.
Bryan Van Noy
Co-Founder, President & Chief Innovation Officer