Yep – we already covered this under our differentiators, but it’s so vital to who we are that we had to add it here too. Every vendor says they drive engagement, and the word is overused to the point where its meaning is neither commonly agreed upon nor fully understood. Does it mean going to the doctor for a checkup, or getting some blood drawn? Or perhaps taking a health-risk assessment? Or maybe it means creating an online wellness account to earn an incentive, or participating in a walking challenge?
To us, it means consistent engagement in activities that improve health habits. So we’re laser-focused on creating socially stimulating programs that people actually want to take part in – without needing to be lured in by hefty incentives. In today’s world of Pokémon Go (which lost most of its luster as quickly as it gained it), video games, and YouTube sensations, it’s harder than ever to capture and hold people’s interest. That’s our challenge (and where we spend the majority of our time and resources) – because you can “engage” in one-time behaviors all you want, but consistently engaging in daily habit improvement is the only way to generate lasting results.