Markets change, demographics change, and expectations and stimuli change (enter COVID-19). The wellness world is in a constant state of flux, and we know how important it is to quickly adapt to this ever-moving target. The moment we release a new feature or update, such as our updated contest creation tool, we’re looking at how we can make it obsolete with something newer, better, more effective, and easier to use as client needs evolve. Flexibility has also become a major demand by employees, so we remain focused on helping our clients cater to that, while also maintaining connection, collaboration, and productivity.
We pride ourselves on staying on top of emerging trends and innovations in the space, with constantly evolving programs and activities that are rooted in behavioral economics and motivational theory. COVID-19 challenged the “norm” of what was working and not working in this area, and mental health became paramount in 2020. In response, we partnered with Healbright to bring mental-health resources to our members. Mental health now remains a key part of our overall wellness solution.