Our Differentiators

Based on market research, our clients, and other industry experts, here are some of the things that make us stand out from other digital wellness solutions.



We know … everyone claims to be engaging. The term is wildly overused; how could we possibly consider it a unique differentiator? Because we’re constantly told that it is. We don’t only offer health assessments. We don’t just provide a limited menu of challenges. Instead, our pillars of health are as limitless as our offerings, because we focus on all aspects of wellbeing.

Our platform is one of the most tailorable solutions in the industry. We can personalize our programs to each client, driving sustained engagement and improving health habits. Our programs focus on social capital and connectivity, building long-term interest in improving daily health habits — at work and home.

We facilitate engagement to more than just wellness activities, too. We also help bring overall awareness and participation to company initiatives through our integrated and tailored member communications, resulting in a more captivated workforce overall. So yeah, that makes our brand of engagement a bit different than the rest!


Social connectivity

Steps challenges are forever popular, but not everyone wants to compete. Also, the wellness industry is over-saturated with the typical “most X wins” contest. That’s why we offer our clients and their members full autonomy in building healthy contests that mean something to them. Combined with our proprietary “contest chat” tool, our unique contest creation module brings more opportunities for colleagues to connect. We apply behavior-change and game-theory research to existing contest categories, and we’ve extensively tested our member-created contest engine for ease-of-use and accessibility, whether on the mobile app or on desktop.

Our innovative health challenges result in the social connectivity that employers crave, from competition and cooperation, to spirited teamwork and social recognition. Since these activities can be tailored to fit your specific needs and goals, our “menu” of challenges isn’t really a menu at all — the possibilities are endless for every single member.


White-glove service

Starting with our proactive and consultative Client Success Team (CST), our white-glove service is backed by top-notch member support, making each client feel like a big fish in a small sea. To put things into perspective, our CST is the largest team in the company, whereas many vendors are heavily loaded in sales and marketing. This helps us keep Total Client Happiness (TCH) at the forefront of our business.

So, what does TCH mean to us? For our individual members, it means quick, thorough service and a seamless user experience. It also means prioritizing our zero-bug policy; rather than pushing hundreds of software bugs to the side, our quality assurance (QA) and development teams are committed to maintaining our 98% satisfaction rating when it comes to resolving submitted support tickets. For employers, TCH means meticulous attention to detail, proactive consultation, and unyielding strategic support. Our job is to energize every client’s program by maximizing engagement and providing fresh, relevant ideas to do so … something every wellness vendor should put first.



Markets change, demographics change, and expectations and stimuli change (enter COVID-19). The wellness world is in a constant state of flux, and we know how important it is to quickly adapt to this ever-moving target. The moment we release a new feature or update, such as our updated contest creation tool, we’re looking at how we can make it obsolete with something newer, better, more effective, and easier to use as client needs evolve. Flexibility has also become a major demand by employees, so we remain focused on helping our clients cater to that, while also maintaining connection, collaboration, and productivity.

We pride ourselves on staying on top of emerging trends and innovations in the space, with constantly evolving programs and activities that are rooted in behavioral economics and motivational theory. COVID-19 challenged the “norm” of what was working and not working in this area, and mental health became paramount in 2020. In response, we partnered with Healbright to bring mental-health resources to our members. Mental health now remains a key part of our overall wellness solution.


Tailored and segmented communications

With a focus on consistency and momentum, Sonic Boom is flexible and can be tailored to meet anyone’s specific needs. Our programs aim to be relevant and personally significant for every member, regardless of risk factors, demographics, interests, and abilities. We work to match the culture of any client; just because our vibe is fun and energetic doesn’t mean our clients have to be! We shift our tone to provide the desired type of communication, which includes our unique health challenges, contests, recommendation cards, and incentives. Our tailored reporting can also accommodate infinite segments to provide targeted results to client admins based on whatever filters are key to them.

Want to run one program for full-time employees and another for dependents, domestic partners, and spouses? Want to host different campaigns for various office locations? With Sonic Boom, you have control to run the program exactly how you choose — with plenty of support from our account managers to make it easy and automated.


Powered by passion

Passion may seem like an overused term, but we found that it’s our unrelenting passion for improving members’ lives that drives the first five differentiators on this list. Our company mission is to optimize engagement and wellbeing to make work and life better for our members, and we remain wholly dedicated to and driven by that message. We listen to our clients’ needs, collaborate to make the best decision, and constantly work to improve our robust wellbeing program in order to meet and exceed current and prospective clients’ expectations.