The Boomer Blog

Dogs are great trainers.  They train us to provide affection at just the right time.  They train us to scratch their tummies in just the right place.  They train us to ignore obnoxious behaviors that we can’t get them to stop doing.  They pretty much pick and choose...

It should be.  How’s that for cutting to the punchline?  Companies looking for – and worse yet, companies claiming – an ROI on a corporate wellness program are typically engaging in what we call “magic math.”  While we’d love to put out promotional materials claiming...

Oh come on – you’ve thought the same thing at one point or another, haven’t you?  I mean really – we founded our oh-so-disruptive-at-the time company based on the tagline, “Wacky Wellness Works” – on the premise that making corporate wellness fun and social would...

It’s RFP season again – do I hear a “Woohoo”?  Nah – I didn’t think I would.  They’ve been a main component of the vendor-selection process for years, but none of us actually like ‘em.  Wellness Consultants don’t like them because they take a long time to write and...

The most over-used and abused word in wellness for the decade surely is “challenges” (right in front of “engagement,” but that’s for another blog).  What IS a challenge, and more importantly, what SHOULD it be? What IS a challenge? In many programs, a challenge...

So, you’re looking for a new wellness program – wondering which of the hundreds of available vendors is right for you. This first stage of the vendor-selection process – before any proposals, demos, or reference checks are made – is the most critical to your program’s success, because you can’t find your perfect vendor if you don’t bring them to the table in the first place.

Corporate wellness doesn’t work! Say whaaaa? Co-founder of a corporate wellness company says corporate wellness doesn’t work? A quick search of “Corporate wellness doesn’t work” on The Google Machine turns up lots of articles – some by reputable sources and many by wannabes trying to rock the boat.

Health education is hardly the most exciting part of a wellness program (after all, education/awareness doesn’t necessarily lead to action). And while we typically insist on using more socially stimulating methods to motivate people to develop healthier habits, our...

In Part I, we learned how traditional health coaching isn’t really helping many members get healthier. In Part II, we shared our recommendations for what to improve so coaching can finally achieve that important objective. Now, this third and final post introduces you...