The Boomer Blog

It’s a question we hear all the time – most likely because the traditional approach to health coaching has never really worked, and people are understandably skeptical.  If you’re not familiar with the traditional approach, think telemarketer-style calls to your house...

Is your wellness vendor GDPR compliant?  If you have a presence in the EU, it’s a question you need to be asking.  The buzz around the General Data Protection Regulation (GDPR) has been strong within the health and wellness industry – and with good reason.  The...

You’ve felt the frustration when you’re on a website and things aren’t working right – a button doesn’t work, you can’t check out, the page keeps shutting down, or it’s just plain “glitchy.”  Software bugs.  They’re almost more annoying than the animate kind. Even...

One morning in 2010, Bryan and I were riding our bikes to work (picture a gorgeous day on Coast Highway in Carlsbad with an incredible view of the ocean – the occasional dolphin pod delighting us – yes, this is our life) talking about the fact that May is “Ride your...

Dogs are great trainers.  They train us to provide affection at just the right time.  They train us to scratch their tummies in just the right place.  They train us to ignore obnoxious behaviors that we can’t get them to stop doing.  They pretty much pick and choose...

It should be.  How’s that for cutting to the punchline?  Companies looking for – and worse yet, companies claiming – an ROI on a corporate wellness program are typically engaging in what we call “magic math.”  While we’d love to put out promotional materials claiming...

Oh come on – you’ve thought the same thing at one point or another, haven’t you?  I mean really – we founded our oh-so-disruptive-at-the time company based on the tagline, “Wacky Wellness Works” – on the premise that making corporate wellness fun and social would...

It’s RFP season again – do I hear a “Woohoo”?  Nah – I didn’t think I would.  They’ve been a main component of the vendor-selection process for years, but none of us actually like ‘em.  Wellness Consultants don’t like them because they take a long time to write and...

The most over-used and abused word in wellness for the decade surely is “challenges” (right in front of “engagement,” but that’s for another blog).  What IS a challenge, and more importantly, what SHOULD it be? What IS a challenge? In many programs, a challenge...