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We're shakin' things up a bit. Here is some of the coverage...


Entrepreneur
January 2016

“I could never work with my spouse” is a phrase I hear almost daily, and truth be told, sometimes I think the same thing. But here we are, Bryan and I, for better and worse, running a fast-growing software company together and somehow resisting the urge to strangle each other.

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Entrepreneur
January 2016

Most entrepreneurs have faced the terror of not knowing if their businesses would make it or not. And many of us have stories of how our dreams and passions were squelched by failure and uncertainty, and how we discovered ourselves at rock bottom. I certainly do.

When my co-founder (who became my husband) and I started Sonic Boom Wellness in 2007 (not the best time, in retrospect, to be starting a business), people told us it would never work. It was too outside the box -- too edgy, they said. No one would “get it,” much less buy it.

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Benefits Pro
January 2016

Value-add technologies brokers can offer to employer group clients

High-tech wellness company Sonic Boom offers fun and active daily challenges via web-based portals and mobile apps.

The program includes activity tracking, social networking, games, competition, and proprietary tools to influence behavior change. The firm offers a variety of activity tracking devices, or participants can use their own.

“We’re all about social contagion—making wellness activities personally relevant, inviting, and fun so people actually want to engage in them and improve their health habits for life,” says Danna Korn, founder and “chief energizing officer” at the Carlsbad, California company. “Our competitors tend to focus too much on rewards—assuming people need extrinsic, remunerative motivation to do healthy things and accordingly bribing them with hefty incentives. We incorporate rewards into our program too, but they’re secondary to social contagion and are only remunerative if clients insist.”

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Fast Company
November, 2015

Is this a familiar scene? It's after lunch, you still have a few hours left in the workday, but you’re blankly staring at your computer screen, feeling like you need a nap.

The 3 p.m. slump is a common occurrence in every office. The feeling can be blamed on circadian rhythms that regulate our sleep patterns. Our bodies’ sleep signals peak during the afternoon, making us crave a nap. What we eat and how much we drink during the day also impact our energy levels around this time of day. While you may be tempted to grab a soda, coffee, candy bar, or another pick-me-up to push through the day, these quick fixes can leave you feeling even more tired. Try these 3 p.m. slump ideas instead:

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Forbes
November, 2015

Is calling your prospects dummies a good way to attract clients? You bet it is.

Danna Korn is co-founder and CEO (Chief Energizing Officer!) of Sonic Boom Wellness in Carlsbad, California – a software company specializing in fun, innovative corporate wellness programs that improve employees’ daily health habits.

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CIO
December, 2015

Enterprise-wide fitness challenges and wellness programs had a banner year in 2015, thanks in no small part to the proliferation of activity trackers and other wearables. In 2016, organizations will look for programs that take employee health a step further.

Employee fitness and wellness programs continued to grow in popularity during recent years. For example, 70 percent of U.S. employers now offer some kind of employee wellness program, up from 58 percent in 2008, according to a study released in June 2015 by the Society for Human Resource Management.

Despite this notable increase, enterprises will face challenges in 2016 related to their fitness and wellness programs, including ongoing security and privacy concerns among employees and the need to keep staff engaged with new features, rewards and challenges.

Here's a look at some of the top trends in technology-backed fitness and wellness programs for 2016.

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Press Release
October, 2015

CARLSBAD, Calif., Oct. 8, 2015 /PRNewswire/ -- Carlsbad-based Sonic Boom Wellness, in conjunction with the Globus Family of Brands and philanthropic partner, Calorie Cloud, is thrilled to announce its rescue of nearly 80 lives from the threat of starvation – a feat accomplished simply by burning extra calories throughout the day!

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Forbes
October 2015

In September, Target started a corporate wellness campaign by giving Fitbits to all of its 330,000 employees but wellness experts say companies like Target are missing the mark.

Sonic Boom co-founder Danna Korn, who has run successful wellness campaigns reducing healthcare costs for companies like Toshiba , says giving all employees Fitbits with no personalization is “basically like handing someone a pair of running shoes and say okay, now here take up running and stick with it every single day for the rest of your life. Target’s system will clearly motivate the already healthy employees, but is completely irrelevant to the less-engaged employees who are not encouraged emotionally, mentally or socially.”

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Press Release
June, 2015

Local firm puts a unique “spin” on Bike to Work Day Crew of 30 Carlsbad workers skips the cubicle to cruise the coast.

Carlsbad, CA – If given the choice (and a paycheck either way), would you rather spend a day in the office or riding your bike? On Thursday (May 21), Carlsbad-based Sonic Boom Wellness, Inc. gave employees that option – bike or work – and more than 90% of employees played along (including three expecting mothers!).

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Press Release
September, 2015

Sonic Boom Wellness Named to Inc. 500/5000 List of Fastest Growing Private Companies third year in a row

Carlsbad, CA – For the third year in a row, Carlsbad-based Sonic Boom Wellness has been named one of the fastest growing private companies in America. The Inc. 500/5000 list measures the revenue growth, company leadership, and market innovation of the top entrepreneurial companies across the nation – marking their continued growth and success each year.

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American Heart Association
7/17/2014

In June, Carlsbad-based Sonic Boom Wellness was recognized as a Platinum-Level Recipient of the American Heart Association’s Fit-Friendly Worksites Award. Platinum is the highest level of acknowledgement that a company can receive within the AHA's award program...

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San Francisco Business Times / Silicon Valley Business Journal
September 2014

Bay Area-based Spansion, Inc. earned recognition from the San Francisco Business Times and Silicon Valley Business Journal as one of 2014's Healthiest Employers in the Bay Area. This award comes just months after earning recognition as one of the Bay Area's Top Workplaces. Since implementing the Sonic Boom wellness program in 2011, Spansion has enjoyed substantial cultural gains and consistent medical-cost savings...

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Construction Business Owner
March 1, 2014

Sonic Boom is demolishing the typical lack of wellness motivation in the construction industry - and forging increased productivity from the rubble! The new "Boomers" of the construction world are gaining momentum and recognition - all with a competitive spirit and drive for going above and beyond industry standards...

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News Release
September, 2014

For the second year in a row, Carlsbad-based Sonic Boom Wellness has been named one of the fastest growing private companies in America. The Inc. 500/5000 list measures the revenue growth, company leadership, and market innovation of the top entrepreneurial companies across the nation - marking their continued growth and success each year...

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Press Release
05/13/2014

Bike to Work Day? More like Bike OR Work Day! Health-tech company puts Sonic Spin on national bike holiday

Carlsbad, CA – If given the choice (and a paycheck either way), would you rather work all day or ride your bike? On May 9, Carlsbad-based Sonic Boom Wellness gave employees that option: bike or work. Either way, they got paid.

May is National Bike Month and, to celebrate, companies throughout San Diego County are preparing to participate in Bike to Work Day activities. Sonic Boom, on the other hand, has a preference for outside-the-box alternatives, and on May 9 will celebrate Bike OR Work Day for the fifth consecutive year.

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Press Release
Dec. 3, 2013

Lathrop, CA – Nearly 13 million steps and 240,000 activity minutes later, Bay-Area-based Super Store Industries (SSI) has officially won the 2013 Ultimate Fitness Challenge (UFC) – its third straight victory in the contest...

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Press Release
June 26, 2013

Sonic Boom Wellness was recently named one of the 2013 Best Places to Work in San Diego. This countywide survey and awards program is designed to identify, recognize and honor the best places of employment in San Diego, benefiting the county's economy, its workforce, and its businesses.

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Press Release
June 10, 2013

SAN DIEGO (North) – The San Diego District Office of the U.S. Small Business Administration selected Sonic Boom Wellness as its 2013 Woman-Owned Small Business of the Year. Sonic Boom Wellness was honored at the June 12 Small Business Awards Luncheon, which was held at the Scottish Rite Event Center.

Sonic Boom Wellness, co-founded by Danna Korn, CEO and Bryan Van Noy, President, is an innovative, energetic corporate wellness program specializing in improving people’s daily health habits. With an engaging software platform and high-tech devices, Sonic Boom essentially “gamifies” wellness, capitalizing on social networking, competition, healthy peer pressure, and well-designed incentive programs. Averaging 60-90% engagement, Sonic Boom distinguishes itself from its “gamey” competitors by having more programs (one-size wellness doesn’t fit all), and by capitalizing on a sophisticated serious side. Fun and games are great, but Sonic Boom sustains long-term engagement with its innovative incentive management program...

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U.S. Small Business Administration - SBA Radio
June 2013

Danna Korn, Sonic Boom Co-founder, CEO and Chief Energizing Officer, joins Caz Taylor on SBA radio to discuss the evolution of Sonic Boom Wellness, innovative corporate wellness concepts, gamified employee-engagement tactics, and more.

Check out Danna's two-segment spot to learn more about Sonic Boom Wellness and how this up-and-coming national wellness provider is saving employers millions in healthcare costs....

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Employee Benefit News
April 1, 2013

Called the 'Swiss Army knife' of its kind, Sonic Boom's vendor-management platform aims to streamline wellness incentive administration. Contrary to traditional cash incentives, Sonic Boom's system leverages visible, meaningful rewards to keep employees focused on doing the right things over time.

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San Diego Business Journal
December 3, 2012

Danna Korn is CEO (chief energizing officer) and co-founder of Sonic Boom Wellness, Inc. The Carlsbad- based software company has been a trailblazer in “gamifying” corporate wellness. The company’s proprietary incentive platform allows clients to attach meaningful incentives like health care premium reductions to health goals and achievements. Korn is also a best-selling author/expert on the gluten-free lifestyle, and is a consulting partner for General Mills.

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San Diego Business Journal
October 8, 2012

Wellness program providers can substantiate financial returns as incentives for corporations to get on board with health-wise activities but equally important motivators include improving workplace culture, increasing staff productivity, and maintaining a recruiting and retention tool.

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Healthy County
July/August 2012

The Texas Association of Counties (TAC) has seen great success in their wellness program initiatives through Sonic Boom Wellness' uniquely engaging platform.

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County Magazine
March/April 2012

Healthy County is hopeful that the [Sonic Boom Wellness] program will improve upon the lackluster participation results seen in other programs, especially since the program is dynamic: it’s constantly improving, the same way cell phones are improving. Soon, participants will be able to snap their accelerometers to their hips and boots, allowing it to record more activities.

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Silicon Valley / San Jose Business Journal
January 2012

Princeton Capital is one of a number of companies who have recently adopted wellness programs that use pedometers to encourage their employees to be more active, even giving them incentives like discounted health insurance if they walk a certain amount.

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Employee Benefit News
June 2011

Wellness program provider CEO calls traditional approaches ‘boring,’ incentives unnecessary ‘bribery’ and health risk assessments ‘dangerous'

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Employee Benefit News
November 2011

Colorado is America's healthiest state, right? Wrong, says Andrew Sykes, chairman of Health at Work Wellness Actuaries. It's a myth and was one of the biggest challenges Sykes had to overcome when he was hired by Brighton School District — a school district northeast of Denver — to help implement a wellness program at Brighton's 18 schools and other worksites.

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The Economist
October 2011

SonicBoom uses a combination of high-tech and peer pressure: members can monitor vital signs with tiny devices attached to their shoes and join groups such as Weight Warriors.

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Employee Benefit News
September 2010

Upon rolling out the district's wellness program last February, Weinstein, Hodges and team intended to make DCSD the healthiest school district in America by 2015. To reach this goal, the team made not only employee but also student wellness a top priority, and as such, benefits is no longer something that is considered for a few months of the year during negotiations, open enrollment, or when an employee gets sick.

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